Where the World Comes to Play: Inside Asia Amusement & Attractions Expo 2026

Asia Amusement & Attractions Expo 2026 — a vibrant trade show floor packed with rides, immersive technology, and global buyersEvery spring, Guangzhou transforms into the beating heart of the global leisure economy — and in 2026, that pulse will be stronger than ever. From May 10 to 12, 2026, the 22nd Asia Amusement & Attractions Expo (AAA 2026) returns to the China Import and Export Fair Complex, reaffirming its status as the premier trade show for the amusement and attractions industry in Asia.For three intensive days, AAA 2026 will gather thousands of manufacturers, operators, investors, and innovators under one roof, showcasing the latest rides, immersive technologies, and entertainment concepts shaping the future of fun.

A Premier Stage for the Amusement Industry

Organized by the Guangdong Grandeur International Exhibition Group — together with the Guangdong Foreign Economic Trade Enterprise Association and the Guangdong & Hong Kong Economic and Trade Association for the Advancement of Information Communication — AAA has long been recognized as the leading platform connecting Asian supply with global demand.The show is backed by an impressive roster of international partners, including the Themed Entertainment Association (TEA), the World Waterpark Association (WWA), the Indian Association of Amusement Parks & Industries (IAAPI), the Russian Association of Amusement Parks and Attractions (RAAPA), the Association of Parks, the Zhongshan Gaming Amusement Association (ZGAA), and leading industry media such as Blooloop, Kirmes & Park Revue, Games & Parks Industry, and Interpark.In 2026, AAA does not stand alone. It is co-located within the 23rd Grandeur World Culture & Tourism Industry Expo, sharing the floor with the 7th Asia Tourist Attraction Equipment Expo (TAEE), the 2nd Guangzhou International Sport Activity Vehicle Exhibition (SAV), the 20th World Billiards Exhibition (GBE 2026), a Digital Display & Metaverse Ecological Expo featuring VR/AR/XR/MR and smart eyewear, a Film and Television Production Technology Expo, and the Global IP (Copyright) Industry Cooperation Fair — a true ecosystem of culture, tourism, and entertainment.

Scope of Exhibits: From Roller Coasters to the Metaverse

AAA 2026 spans the entire industrial chain — from equipment manufacturing and engineering construction to planning, design, operation, and management. The show floor will feature the latest innovations, trends, and technologies across the amusement and attractions sector, including but not limited to:
  • Roller coasters and major mechanical rides
  • Water parks and aquatic attractions
  • Family entertainment centers (FECs) and indoor amusement
  • Theme parks and themed entertainment
  • Scenic spot equipment and attraction infrastructure
  • Leisure sports vehicles and digital sports
  • Cultural tourism lighting and immersive experience technology
  • VR / AR / XR / MR and digital display solutions
  • Homestay & sojourn concepts, cultural-creative goods, and secondary-consumption products
The exhibition deliberately targets industry growth directions such as digital cultural tourism, immersive experiences, scenic-spot upgrading, and “cultural tourism going global,” building a professional business-matching platform for amusement parks, scenic areas, and cultural-tourism investment enterprises.

Location

Venue: China Import and Export Fair Complex (Canton Fair Complex), Areas A / B Address: No. 382 Yuejiang Middle Road, Guangzhou, ChinaThe AAA, TAEE, and SAV exhibitions occupy Halls 1.1–5.1 (Area A, 1st floor), Halls 1.2–5.2 (Area A, 2nd floor), and Halls 10.1–13.1 (Area B, 1st floor).Show Hours:
DateDayHours
May 10, 2026Sunday09:30 – 17:00
May 11, 2026Monday09:00 – 17:00
May 12, 2026Tuesday09:00 – 16:00

Scale: A Show Measured in Hundreds of Thousands

The numbers tell the story of AAA’s reach and momentum. Building on a 2025 edition that covered 130,000 sqm, the amusement and scenic-tourism sectors of the 2026 event are set to reach a striking scale:
  • 150,000 square meters of exhibition space (amusement + scenic-tourism sectors)
  • More than 1,500 exhibiting enterprises
  • Around 148,000 professional visitors and buyers
  • Over 6,200 international buyers sourcing from global markets
Within the wider co-located Grandeur World Culture & Tourism Industry Expo, the figures climb even higher — 300,000 sqm, 4,000+ brand exhibitors, and 238,000 professional visitors from more than 70 countries and regions, with international buyers accounting for nearly 12% of attendance. More than 10 specialized forums and over 1,000 new technologies, products, and solutions are unveiled across the event.

Why It Matters

For exhibitors, AAA 2026 is far more than a showcase — it is a gateway. The expo offers a rare opportunity to enhance brand visibility, network with industry leaders and investors, connect with overseas markets, and explore new development opportunities through interactive exhibits, workshops, and conference sessions. For buyers, it is the single most efficient place in Asia to see what’s next in rides, attractions, and immersive entertainment.As theme parks expand, scenic spots digitize, and immersive experiences redefine what audiences expect, Guangzhou in May 2026 is where the global amusement industry will gather to do business, spot trends, and shape the rides of tomorrow.

Contact

http://www.aaaexpos.com/Sources: Asia Amusement & Attractions Expo official website (aaaexpos.com) — AAA2026 Post-Show Report and 2026 Introduction.

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