Catalog
BUILDING A SAFE HEALTHY AND JOYFUL ENVIRONMENT FOR KIDS WORLDWIDE
LUCKY PLAY
LUCKY PLAY
1
company introduction
Guangzhou Leqi Amusement Equipment Co., LTD was built in 2008, is a professional
children s indoor playground equipment manufacturer, which is a comprehensive
industrial company integrating research, development, design, production, installation,
sales, store operation and service, Located in the beautiful Panyu district of Guangzhou,
it has a modern standard workshop of 8,000 square meters, a large exhibition hall of
more than 2,000 square meters and a quality testing laboratory.
The company s products have passed IS09001 quality management system certification,
IS014001 environment management system certification, 3C certification, TUV Reach
certification, ASTM safety certification, EN1176 safety certification.
We always adhering to the service concept of manufacturing with ingenuity and love,
creating a safe and happy user experience, serving with sincerity and enthusiasm,
creating a trusting and mutual-benefiting cooperation relationship . We pay attention to
the control of product quality. From the design scheme to the delivery and installation,
and after-sales service, the data of all links will be entered into the customer
management software in real time, and the whole process traceable quality
management will be implemented. Our superior quality and excellent service have won
customers trust and praise. Our products are exported to Southeast Asia, South Asia,
the Middle East, Oceania, America and parts of Europe.
Building a safe,healthy,and joyful environment for kids worldwide.
Company Introduction
Make parents feel relieved, bring fun to children, create value for customer, create profits for shareholder.
Innovation, Security, Honesty, Responsibility, Concentration.
Manufacturing with ingenuity and love, creating a safe and happy user experience. Serving with sincerity and enthusiasm, creating a trust able and mutual-benefiting cooperating relationship.
Achieve a great future through innovation and quality.
Honesty, Solidarity, Cooperation, Innovation, Love and Enthusiasm.
Corporate culture
Analysis of key nodes in the industry history
2003
2012
2017
2018
2019
2024
2020
The industry history
Initial Prototype Function
Development Phase
The style of various themed
decorative panels begins.
The macaron color series
products of our company.
The launch of the Morandi color series,
starting with Nailburg, marked the rise
of customized styling trends.
The Frenzy of IP
Chasing Period
The Exploration Period of Lucky
play s Cultural Attributes
The Comprehensive Innovation and Transformation Period of Lucky play s Culture, Space, and Decoration
International layout of brand strategy
With the generational change of consumer
subjects, consumers requirements for the
internationalization of product brands have
gradually increased.
Lucky play follows the trend to launch a
global brand strategy, from the positioning of
China s top ten naughty castle brands to the
positioning of the world s top ten naughty
castle brands.
In May 2023, Asian Parks and Attractions
Expo, Lucky play Exhibition Hall reached a
total of more than 50,000 users.
In September 2023, the World Amusement
Association European Exhibition in Austria,
Lucky play booth reached more than 10,000
users.
In June 2023, IAAPA Asia Expo was held in
Singapore, and Lucky play s booth reached
more than 10,000 users from more than 30
countries around the world.
International layout of brand strategy
Lucky play International brand has been launched in Austria, Dubai, Thailand......
Next, we will also appear in the Netherlands and the United States to improve the global layout of the brand strategy.
In the European Netherlands Exhibition in
September 2024, theLucky play exhibition hall
reached a total of more than 60,000 users.
In May 2024, Asia Paradise and Expo, Lucky
play exhibition hall again innovated, Quantum
series was in fire, and dozens of exhibition
orders were placed.
November 2024 exhibition in the United States,
all attention.
In March 2024, CAAPA Beijing Exhibition
became the darling of the whole audience and
gained a good reputation for innovation.
Partners
LUCKY PLAY
2
Brand honor
Brand honor
Brand honor
Excellent project planning skills
Brand advantage
Lucky play team has accumulated 17 years of planning experience, excellent
spatial planning ability is reflected in the scientific layout of the amusement
facilities, considering the diversity, safety and fun of children s play projects,
and ensuring the efficient use of space and meeting the needs of children s
growth, to create a safe, interesting and functional amusement environment.
Advanced production technology & strict quality control
Brand advantage
Lucky play production and manufacturing team, with an average of
more than 20 years of employment, follow the ISO9001
international quality management system, the use of advanced
technology flow, from precision design to fine processing, the use
of CNC, precision cutting and other high-tech equipment to ensure
that each part of the accurate manufacturing. Strict quality control
and testing process to ensure product safety and reliability.
Authoritative structural safety certification
ASTM safety certificate
EN 1176 safety certificate
Lucky play amusement facilities through the Chinese national safety standard GB/T34272-2017, North American safety standard ASTM-F1487,
European safety standard GS EN1176 and other industry safety standards testing, for global customers to export safe and reliable products.
Brand advantage
International local installation service
Brand advantage
Lucky play has an international installation team that shows a high
degree of professionalism and flexibility in providing local
installation services. The engineers are not only familiar with the
installation specifications and processes of the Naughty Castle
equipment, but also can provide customized installation solutions
according to the characteristics of the local site and customer needs.
Through professional installation technology and rigorous working
attitude, to ensure that the naughty fort equipment can operate
safely and stably.
Industry first successful development - functional leather
New material research and development ability
Guangzhou Leqi in response to the requirements of new quality productivity improvement, innovative research and development of functional naughty burg leather,
through the EU REACHRoHS certification, to ensure that no phthalos and other harmful substances. At the same time, the leather has passed the ISO cytotoxicity and
skin allergy test, and is safe and harmless. Its aging resistance, good color fastness, hydrolysis resistance, strong anti-fouling, flame retardant, easy to clean and
maintain the characteristics, can maintain stable and safe performance under different environmental conditions.
LUCKY PLAY
3
Space product introduction
About IP, we need to upgrade, about game content, story culture, packaging form, color use, we have done thinking......
60%
20%
10%
10%
Product thinking
Game content
Story culture
Packing form
Use of color
The essence of a product must always lie in its
content. To develop games, intellectual property
(IP) must be synergistically integrated with the
product, requiring the creation of more engaging
customized content.
IP possesses a strong narrative
and cultural attribute, which
can be seamlessly integrated
with products.
Appropriate packaging can
h i g h l i g h t t h e t h e m e ,
accentuate the IP image, and
underscore the IP culture.
Every IP has its distinctive color palette;
capturing its most recognizable hues can create
differentiation from similar surrounding
businesses
Product thinking
Cultural attribute exploration
About culture, we need to explore......
Since the arrival of the epidemic era in 2020, the market has been sad, and the return on investment of heavy assets is too low, but the
product needs innovation.
At this time,Lucky play more firm in the exploration of cultural attributes , that the internal driving force is the value, has been in the
product and the integration of local culture to make a breakthrough, accumulated a certain amount of experience, but also recognized by
customers, for our customers and friends to bring substantial benefits.
Space product display
Quantum creation
Quantum is the magic force that creates everything.
Properties: Quantum superposition (an interwoven model
of an infinite number of superposition states)
Color: Dark Purple (mysterious and interesting)
Here, children seem to be in a wonderful world of happy
particles entangled with each other and constantly
superimposed, feeling endless happy surprises.
Let the profound quantum science become popular and
interesting, but also sow the seeds of exploring the
unknown world in the hearts of children. It inspires
children s curiosity about science, and makes them yearn
for and look forward to quantum, a mysterious and
powerful force.
Space product display
Space product display
Quantum future paradise
Project: Jingdezhen Quantum Future Paradise
There is a porcelain Valley oasis in the future world, which is
the five senses paradise for children in the future. Children
can directly feel the form, sound, color, taste and touch......
The center of Paradise is the Quantum collection station and the Porcelain
Valley Energy Station, serving the Five Senses world, Happy Porcelain Valley,
Courage porcelain Valley three areas. These three areas are connected with
the porcelain Valley energy station, and the older children and children are
relatively independent and interrelated. The whole scene revolves around the
cultural attributes of the local millennium porcelain capital, and the colors are
selected purple kite, azure, Xizi, silver white, Wujin, Yao yellow, turquoise, and
the contemporary popular color Klein blue, implying the communication and
interaction between traditional and contemporary.
Space product display
Space product display
Space product display
Magic world
Packed with a wealth of wisdom and fun, it s like a magic
box waiting to be opened to dazzle you.
Praised as the most educational toy , it can inspire
people s interest in problem solving and love of challenges.
Radium violet is the rarest color, has a kind of night elf
mystery, and dynamic avant-garde. Qingcui refers to bright
green, and the idiom Qingcuiyu is to describe the lush and
moist vegetation, which is rich in color as if it were dripping
down.
Space product display
Space product display
Purple air comes from the east
Project: Yingtan Guixi Children s Paradise
In a very creative way, this profound quantum concept is
cleverly integrated into its design, the mysterious star
purple Chen is selected as the main color, and the magical
concept of quantum creation is presented in a vivid and
interesting way through a unique shape design.
According to legend, before Laozi passed the Hangu Pass,
Guan Yinxi saw purple from the east, and knew that there
would be saints to pass, as expected, Laozi rode the green
cow to come. In traditional Chinese culture, purple is
considered a noble, mysterious and auspicious color. It
represents power, wealth and wisdom.
Space product display
Space product display
Crazy dopamine
Brand: Peak Player
Project: Fujian Zhangzhou Bihu Wanda
The design concept stems from human passion and the pursuit
of beauty, every detail is like mobilizing the dopamine neurons
in your body, its cool color, powerful function, can instantly
ignite your fun to play.
It is like a naughty little wizard, ready to give our lives a surprise
party; It flies between our neurons, transmitting exciting signals,
imagine, when you all the way through the field to get to the
place you want to go, the brain is like a happy playground,
where you will feel unprecedented excitement and satisfaction,
follow us in the footsteps of crazy dopamine, start a dynamic
journey!
Space product display
Space product display
Future world
If at the beginning of the space age, space activities were
only sovereign states, then the boom of commercial
aerospace has pushed the space age into another new
stage - the space economy era.
The beginning of the Great Space Age is likely to bring
changes to human society no less than the Great Age of
navigation. This will once again upend not only today s
social patterns, but also today s patterns of wealth. People
finally went from looking at the stars to walking into the
stars.
Space product display
Space product display
Future children s fun
Project: Luoyang SOREAL Future Paradise
We envision a future human life style, working and living in
space cities, roaming the universe by orbital car, going to eat
and make friends to play, going to planet base stations to
collect energy......
Space product display
Space product display
Interstellar exploration
Project: Hubei Child Star Collection
This case will be the imagination of the universe, the
sense of science and technology, extract the blue, pink,
yellow, bring is eye-catching simple high-end sense and
sense of science and technology, in the design style of
this case is mainly simple and modern, a large area of
silver and white spread to convey a simple and bright
sense of transparency, create a vast universe, everywhere
the space elements are presented in a three-dimensional,
vivid form. Create a mysterious and fantastic space world.
Space product display
Space product display
Space base
Brand: Pony Bear
Requirements: space theme series, future sense of science
and technology, mystery, figurative expression, overall
lighting, streamer slide, speaker slide, staggered shape,
strong theme.
This case will realize the imagination of human exploration
of the moon and the earth in the future, and the sense of
science and technology. Extract blue light, orange old, gray,
to create the future scientific and technological power of the
lunar exploration base and the change of the lunar space
environment.
Space product display
Space product display
Kaka machine
Brand: Ka-ka-Planet
Requirements: Mechanical, fun, dirt resistant, guided.
This program describes the mechanical maintenance city, is to enter a
precision and ingenuity interwoven world, is the spiritual place of
machinery and wisdom, here not only repair the mechanical failure,
guard the pulse of the industry, but also the expectation of the future
industry.
In terms of design, this scheme adopts the space feeling and shape of
mechanical modeling, the atmosphere of parts, and the color of earthy
yellow and high gray to create the feeling after various mechanical
maintenance.
Space product display
Space product display
The little Yellow Duck Station
Brand: Little Yellow Duck Guangzhou Store
Requirements: Space, space base, staggered shape, big
slide, trampoline, big ball pool and so on.
This case is about the yellow duck working in the space
base imagination, sense of science and technology, sense
of fun. Extract white light, orange, gray, and create a small
yellow duck to build a city feeling in the space universe.
In terms of design style, this case is mainly connected with
the high and low space of the scattered shape, and the large
area of gray expresses the transparency of science and
technology, creating the vast of the universe, the prime
shape image of orange and yellow instead of IP, the element
space is presented in a three-dimensional and vivid form,
and the yellow duck IP creates a mysterious and fantastic
yellow duck space world with the plane elements.
Space product display
Space product display
Candy party
The design is based on the design concept of dream country
and sweet innocence, and the dream fresh candy is full of the
scene to create dream vision, fresh pink color and sweet taste,
which confirms the beautiful meaning mirror of sweet
innocence.
In terms of design style, the case is based on exaggerated
geometric shapes, and a large area of pink purple blue is used
to express the fresh taste of candy, creating sweet candy and
delicate and smooth ice cream. The design makes full bold
use of the empty space, designs the air corridor and
entertainment space, creates the transition experience in
different situations, promotes the flow of spatial dimensions
and levels, and lets the children stay in suspense and start
the exploration journey full of expectations.
Space product display
Space product display
A child s dream
Brand: Love Fun Carnival
Design concept Extracts the design concept of Love Play Carnival
children s dream , as a design inspiration to expand the
association, gives the theme of space design dream-seeking
exploration, expounds the love Play family encountered the new
world of love Play family in the process of exploration, through the
common adventure, create happy memories, echo the brand play
together parent-child experience concept.
The design makes full bold use of the empty space, designs the air
corridor and entertainment space, creates the transition experience
in different situations, promotes the flow of spatial dimensions and
levels, and lets the children stay in suspense and start the
exploration journey full of expectations.
Space product display
Space product display
Magic forest
Project: Mengduo Kunshan Store
Requirements: Cooperative expansion, dirty resistance,
guidance, forest, castle
This program creates the theme of magical forest in an artistic
and vivid way, and creates the theme space through the main
nodes such as figurative cactus, abstract elephant modeling,
combined terrain, aerial walkway, and young age interaction.
The castle design is soft, dreamy and romantic, allowing
children to immerse themselves in the dream and start the
exploration journey full of expectations.
The air corridor and entertainment space are designed to
create transition experiences in different situations and
facilitate the flow of spatial dimensions and levels. Provide
sports services through outreach programs to relieve stress,
enhance fitness and enjoy health.
Oxygen forest
This product takes the century-old tree as the core, takes
bubbles as the key expression element, and matches the
musical rhythm of the ball lights to express the emotional
atmosphere of the forest party during the day and the lights
at night, and also symbolizes the fading of the COVID-19
epidemic, looking forward to the pure natural environment in
the future!
The entertainment content is mainly based on various slides,
with physical sports series, such as climbing, trampoline,
swing, pass, digital sports, etc., so that children can enjoy
running in the forest, full of oxygen!
Space product display
Space product display
Secret forest
Space product display
The Call of the Secret Forest: Deep in the forest, it is as
quiet as ever. Green shadow dancing, the soul perched.
The fragrance of the flowers and the singing of the birds
make one feel relaxed and happy. Here is the embrace of
nature, always the warmest haven.
Dialogue with the Secret Forest: In the embrace of the
forest, every breath is free. Follow the steps of the forest
towards inner peace. Away from the world, the forest is the
best healer.